The short answer
Post to a solar Google Business Profile weekly using finished installs, seasonal advice, service spotlights, FAQ answers, team introductions, local community involvement, genuine offers and utility or incentive news. Posts are an activity signal and appear on the profile, and almost no solar competitor posts consistently, which makes it cheap ground to take.
- 01Weekly and consistent beats daily and sporadic.
- 02The finished install post is the strongest and you generate one every week anyway.
- 03150 to 300 words, one real photo, one clear action.
- 04Never post an offer you would not honour. It shows up in search.
Profile posts are one of the few pieces of local SEO advice that is easy, free and almost universally ignored. Look at the three solar companies ranking above you and count how many have posted in the last month. Usually it is none.
What do Business Profile posts actually do?
- They do signal an active, live business, which feeds the prominence side of local ranking.
- They do appear on your profile, where somebody comparing three installers will see them.
- They do give you somewhere to put seasonal and incentive information that would clutter the website.
- They do not rank on their own, and they are not a content strategy. They are profile maintenance.
Eight things to post
- 01
A finished install
The strongest post type and you produce one every week anyway. A photo, the town, the system size, one detail about the job. Four sentences. This is the whole formula.
- 02
A seasonal note
What homeowners should be thinking about this month: winter output expectations, spring panel cleaning, autumn shading from leafless trees, summer peak production. Useful and effortless.
- 03
One service, explained
Battery storage, EV charger installation, repair of somebody else's array. Rotate through your services over a quarter so each gets a turn.
- 04
An answer to a question you get constantly
Does hail damage panels. What happens in a power cut. Do they work in cloud. Your sales team already has these answers word perfect.
- 05
A crew introduction
Who is on the roof, how long they have been doing it, what they are qualified in. Trust content, and it takes ten minutes.
- 06
Something local and true
A team at a community event, a school array, a sponsorship. Local relevance without pretending to be a local news outlet.
- 07
A real offer
Only genuine ones, with a real end date. Offers appear in search results and an expired or invented one is worse than nothing.
- 08
Utility or incentive news
Rate changes, scheme deadlines, interconnection process changes. This is the post type homeowners actually want, and it is the one most likely to produce an enquiry.
How do you write one?
| Element | Guidance |
|---|---|
| Length | 150 to 300 words. Google truncates early, so front-load it |
| First sentence | The whole point, because that is what shows before the fold |
| Photo | One, real, landscape, from the actual job |
| Call to action | The built-in button. Call, Book or Learn More |
| Links | To a specific page, never the homepage |
| Tone | The way you would describe the job to a neighbour |
What should you not post?
- 01Stock photography. It is recognisable and it undermines everything else on the profile.
- 02Anything with a phone number or URL crammed into the text. It reads as spam and can be removed.
- 03Offers you will not honour, or dates you will quietly extend. These are visible in search.
- 04Reposts of the same content weekly. Repetition is noticed and it is worse than posting monthly.
- 05Industry news with no local angle. Nobody searching for an installer wants a policy roundup.
Fitting it into a week that is already full
The realistic version is that the crew takes two photos on every job and sends them to one place. Somebody in the office writes four sentences and schedules the post. Fifteen minutes a week, or ninety minutes a quarter if batched.
That is genuinely all it is, which is why it is worth doing: the competitive advantage here comes entirely from consistency rather than from quality, and consistency is a systems problem. See how to optimise your Google Business Profile for solar for the settings underneath it, and local SEO for solar contractors for where it fits.
A worked example
Here is a finished-install post, complete, so the shape is obvious. Four sentences, one photo, one button.
Finished a 7.4kW array in Fairview this week, on a 1960s concrete tile roof that needed a different fixing than usual. Eleven panels south facing, five west, which suits a household that uses most of its power in the evening. Two days on site, scaffolding down Thursday. If you are in Fairview and wondering what a roof like yours would take, we will tell you straight.
68 words, Learn More button pointing at the Fairview page
Nothing in it is clever. It names a town, a real system, a real detail, and offers something. That is the entire formula, repeated weekly, and it puts you ahead of the three competitors who have posted nothing since last year.
Everything else that needs doing on a schedule
The solar company SEO checklistStop reading, start booking
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Common questions
- How long do Google Business Profile posts last?
- Standard posts stay visible on the profile but become less prominent over time; event and offer posts run to their end date. The activity signal is about recency, which is why a weekly cadence matters more than an archive.
- Do Business Profile posts help rankings?
- Indirectly. They contribute to the activity and relevance side of the profile rather than acting as a direct ranking factor. The clearer benefit is that they appear to somebody comparing you to two competitors who have posted nothing.
- Can I schedule Business Profile posts in advance?
- Yes, through the profile itself and through most local SEO tools. Batching a quarter at a time is the only approach that survives a busy install season.
