Resources
The solar marketing blog.
Lead generation, reviews, local SEO, follow-up, software and websites. Written for the people who run solar companies, not for the people who sell to them. 81 articles, no gated PDFs.
Page 01 of 09
- 01Informational
Solar Google Ads remarketing: the audience lists that pay back
By Cayden Chern
Three audiences, 90-day windows, four creatives rotating. The modest-budget channel that finishes deals the first click started, and how to measure it fairly.
Read article10 min
- 02Informational
Performance Max for solar installers, honestly
By Cayden Chern
Performance Max without conversion data buys the cheapest impressions on the cheapest surfaces. When to add it, how to build asset groups, and the exclusions that matter.
Read article9 min
- 03Commercial
Solar Google Ads vs Local Services Ads compared
By Cayden Chern
LSA pays per lead, sits above search ads, and carries the Google Guaranteed badge. The economics, the verification, and which to run first in a new metro.
Read article9 min
- 04Informational
Solar Google Ads bidding strategies and the order to try them
By Cayden Chern
Manual CPC first, then maximise conversions once the account has 30 a month, then target CPA. The order matters more than the strategy does.
Read article9 min
- 05Informational
Solar Google Ads conversion tracking from click to CRM
By Cayden Chern
Form fills, answered calls, sat appointments, and enhanced conversions. The four-stage pipeline that sends the real downstream signal back to Google, and where it usually leaks.
Read article10 min
- 06Informational
Why the homepage is the wrong landing page for solar Google Ads
By Cayden Chern
The homepage was built for everyone. The paid click is one visitor who already asked a specific question. Four things a matched page carries, and three solar pages taken apart.
Read article9 min
- 07Informational
Negative keywords for solar Google Ads
By Cayden Chern
The starter list of about one hundred terms every solar account should ship with, and how to mine the search terms report for the ones specific to your market.
Read article7 min
- 08Informational
Google Ads for solar contractors
By Cayden Chern
Clicks run $8 to $45 and leads $80 to $300. The account build, the keyword themes, the negative list, matched landing pages, and tracking that reaches sat appointments.
Read article7 min
- 09Commercial
What solar leads actually cost on Google Ads
By Cayden Chern
Leads at $80 to $300 across most markets, sat appointments at roughly double that, and the three levers that lower the number without raising the budget.
Read article7 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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