The short answer
A solar company website needs ten pages: a homepage, one page per core service, three service area pages, a costs page, an about page with real people, and a contact page. Each should carry proof, a cost indication and one booking action. Pages about industry trends and company news are not worth building.
- 01Ten pages is a complete solar website. Thirty thin ones is a liability.
- 02The costs page is the one almost nobody builds and buyers most want.
- 03The about page does more selling than owners expect in a trust purchase.
- 04Every page carries proof and the same single action.
Solar websites usually have either four pages or forty. Four is too thin to rank or to answer anything; forty is unmaintained within a year. Ten, written properly, is a complete website.
What goes on the homepage?
- What you do and where, in one sentence, above the fold.
- One action, repeated down the page.
- Proof high up: review count and rating as numbers, licence, insurance, years trading, local install count.
- A cost range, with what moves it.
- The process, briefly, with rough timings.
- Links to the service pages and the main service areas.
- Real photographs of your crews and your installs, not stock.
Service pages, one per service
Residential installation, battery storage, EV charger installation, and repair or maintenance. Four pages, each answering the same questions about that one service.
| Section | What it covers |
|---|---|
| What it is | Plainly, for somebody who does not know |
| Who it suits | And, honestly, who it does not |
| What it costs | A range and the factors that move it |
| How long it takes | Survey to commissioning, realistically |
| What is included | Equipment, labour, warranty, paperwork |
| Proof | Photos and a review specific to that service |
| The action | The same booking route as every other page |
The costs page
The page most solar companies refuse to build and most visitors are looking for. It does not need to quote your prices exactly. It needs to answer the question honestly enough that somebody can tell whether to keep reading.
- 01Typical ranges by system size, for your area.
- 02What moves the number: roof type, access, electrical work, battery, scaffolding.
- 03What is included and excluded in a typical quote.
- 04Financing, if you offer it, with a monthly figure rather than only a capital cost.
- 05Payback, honestly, with the assumptions stated.
Service area pages
Three to start, for the towns you most want work in. Each needs genuine local specifics: a real install, the local utility, the permitting position, a review from that area. See how to write solar service area pages.
The about page
In most industries the about page is ignored. In a trust purchase involving roof access and a twenty year warranty, it is one of the most visited pages on the site, and it is usually the emptiest.
- Who runs the company, with names and photographs of actual people.
- How long you have been installing, and roughly how many systems.
- Whether crews are employed or subcontracted. Buyers ask this and answering it up front is a genuine advantage.
- Certifications and memberships, with numbers where they exist.
- Where you are based, with a real address.
What should you not build?
- 01A company news page. Nobody outside the company reads it and an empty one signals a company that has stopped.
- 02Generic explainers about how solar works. Manufacturers and publishers own those terms and the traffic does not convert for an installer. See solar SEO keywords.
- 03A testimonials page with anonymous quotes. Link to your real reviews instead. Unverifiable praise reads as invented.
- 04A gated resources section. A form standing between a homeowner and a PDF costs you more enquiries than the email addresses are worth.
Ten pages, each with proof, a cost indication and one action. That is a website that books surveys, and it is achievable in weeks rather than months. See solar company website design.
The contact page, which is usually an afterthought
It is one of the most visited pages on any contractor site and it is almost always the thinnest. Five things belong on it.
- 01A phone number, tappable, at the top, before anything else.
- 02The four-field form, not a twelve-field one. See solar quote form best practices.
- 03Your actual address and hours, because a homeowner is checking you are real and local.
- 04What happens after they contact you, with a time on it. We answer within the hour during working hours.
- 05The service areas you cover, so nobody wastes a call and nobody assumes you are too far away.
What does not belong on it is a map that takes two seconds to load and a form that asks for a roof pitch. The page has one job and it is the easiest job on the site to do well.
What to avoid while building all of it
Solar website mistakesStop reading, start booking
Volt builds and runs the system this article describes: the site, the follow-up, the inbox and the review funnel, for $297 a month.
No contracts. Cancel anytime.
Common questions
- Does a solar website need a costs page?
- It is the highest-value page most solar companies do not have. Buyers search for cost constantly and almost nobody answers, so a page with honest ranges tends to rank quickly and convert well.
- Should I list all the brands I install?
- Briefly, on the relevant service page. Homeowners rarely choose on brand and a wall of manufacturer logos takes space from proof that would do more work.
- How much content does each page need?
- Enough to answer the question completely, which is usually 600 to 1,200 words for a service or area page. Write to the question rather than to a word count, and cut anything that is there to fill space.
