Blog · Website & conversion
Solar Company Websites & Conversion for solar companies.
A solar website has one job: turn a stranger who is already interested into a booked appointment. These pieces cover what belongs on the page, what to cut, what a site should cost, and the conversion work that matters more than the design does.
Start here: Solar company website design
- 01Informational
Solar company website design
By Cayden Chern
A solar website has one job: turn somebody already interested into a booked survey. Almost everything else on it is decoration.
Read article5 min
- 02Informational
How to increase your solar website conversion rate
By Cayden Chern
Doubling conversion halves your cost per lead on every channel at once. Seven changes, ordered by how much they move the number.
Read article4 min
- 03Informational
Solar landing page best practices
By Cayden Chern
Sending paid solar traffic to your homepage wastes a third of it. What a landing page needs, and why message match matters more than design.
Read article4 min
- 04Informational
Solar quote form best practices
By Cayden Chern
Every field you add costs submissions. Here are the four worth keeping, the ones that belong on the call, and what happens next.
Read article5 min
- 05Commercial
How much does a solar company website cost?
By Cayden Chern
Four price bands, what you actually get in each, and the ongoing costs that never appear on the quote.
Read article5 min
- 06Informational
What to put on a solar company website
By Cayden Chern
A page-by-page contents list for a solar site. Ten pages, what goes on each, and the four pages not worth building.
Read article4 min
- 07Informational
Solar website mistakes that cost leads
By Cayden Chern
Twelve mistakes, ordered by damage. Most solar sites have at least six of them and none of them are visible in a design review.
Read article4 min
- 08Informational
How to write solar website copy
By Cayden Chern
Most solar copy is written for the company. Here is how to write it for the homeowner, with the words to cut and the questions to answer.
Read article4 min
- 09Informational
Page speed for solar websites
By Cayden Chern
Slow sites lose visitors before the design loads and raise what you pay per click. Five fixes cover most of the problem.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
Next step
Book the call. It is running in 7–10 days.
Twenty minutes to see whether it fits your company. No pitch deck, and if it does not fit we will say so.
No contracts. Cancel anytime.