Blog · Paid ads & referrals
Solar Google Ads, Referrals & Database for solar companies.
Paid traffic is the fastest lever and the easiest one to waste. These pieces cover what solar clicks and leads really cost, how paid compares to search over a year, and the two cheapest channels almost nobody runs properly: referrals and the leads already sitting in the database.
Start here: Google Ads for solar companies
- 01Informational
Google Ads for solar companies
By Cayden Chern
Solar clicks run from single digits into the tens of pounds. Here is the account structure, the negatives, and what to fix before you spend anything.
Read article5 min
- 02Commercial
Solar Google Ads cost per lead
By Cayden Chern
Clicks from $8 to $45, leads from $80 to $300, and a sat appointment several times that. The full cost chain, and where to attack it.
Read article4 min
- 03Informational
Facebook ads for solar companies
By Cayden Chern
Paid social creates demand rather than catching it. Cheaper leads, colder leads, and a follow-up requirement most installers underestimate.
Read article4 min
- 04Informational
Google Ads vs SEO for solar
By Cayden Chern
One buys leads today and stops when you stop paying. The other costs nothing per lead and takes months. The answer is a sequence, not a choice.
Read article4 min
- 05Informational
Solar referral programme ideas
By Cayden Chern
Referral prospects arrive further along than any paid lead. Here is how to build a programme that does not quietly stop after two months.
Read article4 min
- 06Informational
How to reactivate old solar leads
By Cayden Chern
Every quote you did not win is a person who wanted solar. Messaging them is the cheapest campaign in this blog and almost nobody runs it.
Read article4 min
- 07Informational
Local Services Ads for solar companies
By Cayden Chern
Pay per lead rather than per click, placed above search results, at roughly half the cost. The verification takes weeks and it is worth it.
Read article4 min
- 08Informational
How to ask for solar referrals
By Cayden Chern
Tell your friends about us is not an instruction. Here is the ask that works, when to make it, and what to hand them.
Read article4 min
- 09Informational
Running a solar database reactivation campaign
By Cayden Chern
The full walkthrough: preparing the list, the three segments, the messages, the batching, and what to do when the replies arrive faster than expected.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
Next step
Book the call. It is running in 7–10 days.
Twenty minutes to see whether it fits your company. No pitch deck, and if it does not fit we will say so.
No contracts. Cancel anytime.