Blog · Lead generation
Solar Lead Generation for solar companies.
Every solar company hits the same wall: the pipeline is full one month and empty the next. These pieces cover where solar leads actually come from, what they cost, which ones are worth buying, and how to tell a real enquiry from a tyre-kicker before a rep gets in a truck.
Start here: How to get more solar leads
- 01Informational
How to get more solar leads
By Cayden Chern
Most solar companies do not have a lead problem. They have a response problem, a ranking problem, and one paid channel run badly. Here is the order to fix them in.
Read article9 min
- 02Commercial
How much do solar leads cost?
By Cayden Chern
A solar lead costs between $30 and $300 depending on who is selling it and how many other installers got the same one. Here is the price of each type, and the number that matters more.
Read article4 min
- 03Commercial
Are solar leads worth buying?
By Cayden Chern
Bought leads are worth it under three conditions and a waste of money without them. Here are the conditions, and how to run a test that tells you the truth in 30 days.
Read article4 min
- 04Commercial
Exclusive vs shared solar leads
By Cayden Chern
Exclusive leads cost two to three times more per lead. Whether they are more expensive per job depends entirely on one number in your own business.
Read article4 min
- 05Informational
How to qualify solar leads
By Cayden Chern
Sending a rep to a renter with a shaded north-facing roof costs more than the lead did. Six questions, in the right order, in the right place.
Read article4 min
- 06Commercial
Solar lead generation companies: what to check first
By Cayden Chern
Every lead company sounds the same on the sales call. Eight questions separate the ones worth a trial from the ones worth avoiding.
Read article4 min
- 07Informational
Solar lead generation ideas that are not ads
By Cayden Chern
Seventeen things that produce solar enquiries without an ad account, ordered by how quickly they pay. Most of them are operational, not creative.
Read article4 min
- 08Informational
How to get free solar leads
By Cayden Chern
Free leads are real, but they are paid for in time and patience instead of money. Six sources, with an honest estimate of what each produces.
Read article4 min
- 09Informational
How to get commercial solar leads
By Cayden Chern
Commercial solar does not have a lead problem in the residential sense. It has a targeting problem, a committee problem and a patience problem.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
Next step
Book the call. It is running in 7–10 days.
Twenty minutes to see whether it fits your company. No pitch deck, and if it does not fit we will say so.
No contracts. Cancel anytime.