Blog · Speed & follow-up
Solar Lead Follow-Up & Speed to Lead for solar companies.
The company that answers first usually wins the job, and most solar companies answer in hours. These pieces cover response time, missed calls, follow-up sequences that keep going after the third attempt, and why leads that looked dead were only ever ignored.
Start here: Speed to lead for solar companies
- 01Informational
Speed to lead for solar companies
By Cayden Chern
The company that answers first usually wins, and the average solar company answers in days. This is the cheapest fix available to most installers.
Read article5 min
- 02Informational
Missed call text-back for solar companies
By Cayden Chern
A missed call from a solar enquiry is a homeowner already dialling the next installer. An automatic text turns it back into a conversation.
Read article5 min
- 03Informational
The solar sales follow-up sequence
By Cayden Chern
Most solar companies stop after two attempts. The sequence below runs for months and it is where the quiet half of the pipeline lives.
Read article4 min
- 04Informational
Solar lead nurturing for long decision windows
By Cayden Chern
Most solar leads are not slow, they are early. Nurturing is what keeps you present until the moment they are actually ready.
Read article4 min
- 05Informational
How many times should you follow up with a solar lead?
By Cayden Chern
Most solar companies stop at two attempts. Most conversions happen after the fourth. The gap between those two facts is the pipeline.
Read article4 min
- 06Informational
Cutting the solar appointment no-show rate
By Cayden Chern
A no-show costs the lead, the slot and the drive. Most of them are preventable with a confirmation sequence and one awkward question at booking.
Read article4 min
- 07Informational
SMS marketing for solar companies
By Cayden Chern
Text is the highest-response channel a solar company has and the easiest one to ruin. Where it works, where it does not, and the rules.
Read article5 min
- 08Informational
Why solar leads go cold
By Cayden Chern
Seven reasons a solar lead stops replying. Five of them are yours to fix, and most companies never diagnose which one they have.
Read article5 min
- 09Informational
Email follow-up templates for solar
By Cayden Chern
Nine emails covering the whole follow-up sequence, written to be short enough that somebody actually reads them on a phone.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
Next step
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