Blog · Reviews & reputation
Solar Reviews & Reputation for solar companies.
Solar is a trust sale. A homeowner is handing over roof access and twenty years of finance, and the first thing they check is what other people said. These pieces cover how to ask for reviews without breaking Google's rules, what to do about the bad ones, and how many you actually need.
Start here: How to get more reviews for solar installers
- 01Informational
How to get more reviews for solar installers
By Cayden Chern
Reviews are the cheapest thing a solar company can build and the most commonly left to chance. The timing, the channel, the wording and the rules.
Read article5 min
- 02Informational
How to get more Google reviews for a solar business
By Cayden Chern
Google reviews are the ones that move the map pack. The short link, the settings, the timing, and why some reviews never appear at all.
Read article5 min
- 03Informational
How to ask a solar customer for a review
By Cayden Chern
Most solar review asks fail because of when they are sent and how they are worded. Both are fixable in an afternoon.
Read article4 min
- 04Informational
How to respond to negative solar reviews
By Cayden Chern
A bad review answered well sells more than a perfect run of five stars. The structure, the traps, and the three complaints solar actually gets.
Read article5 min
- 05Informational
Solar review request templates
By Cayden Chern
The messages, written out, ready to paste. First ask, reminder, email version, and the replies for good and bad reviews.
Read article4 min
- 06Informational
How many Google reviews does a solar company need?
By Cayden Chern
There is no magic number, but there are three thresholds that change behaviour. Here they are, and how to work out your own target.
Read article4 min
- 07Commercial
Review management software for solar companies
By Cayden Chern
Review software is five features and a trigger. Here is what actually matters, what to ignore, and the point at which you need any of it.
Read article4 min
- 08Informational
Why solar reviews matter more than in most trades
By Cayden Chern
Reviews decide more solar deals than price does, and the reason is structural: you are asking for roof access and a twenty year commitment.
Read article4 min
- 09Informational
How to remove a fake Google review
By Cayden Chern
Most reviews people call fake are simply unfair, and those do not come down. Here is what actually qualifies, and the three routes that work.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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