Resources
The solar marketing blog.
Page 2 of 9. Lead generation, reviews, local SEO, follow-up, software and websites, written for the people who run solar companies.
Page 02 of 09
- 10Informational
How to sell solar after the federal tax credit
By Cayden Chern
The residential credit is gone for cash buyers, and still reachable through third-party ownership. The pitch has to move from a rebate to a bill comparison.
Read article7 min
- 11Informational
Is there still a solar tax credit in 2026?
By Cayden Chern
The short answer is no for cash buyers and yes through third-party ownership. Here is the version to give a homeowner who asks on a first call.
Read article5 min
- 12Informational
How to explain the tax credit change to homeowners
By Cayden Chern
The words that keep an appointment alive when a homeowner asks about the credit, and the ones that create a cancellation three weeks later.
Read article4 min
- 13Informational
Section 48E explained for solar installers
By Cayden Chern
The commercial investment credit is what keeps 30% in residential solar. Here is who claims it, how it reaches the homeowner, and when it runs out.
Read article5 min
- 14Informational
Solar lease vs PPA, for installers
By Cayden Chern
Both are third-party ownership and both carry the credit. The difference is whether the homeowner pays for the equipment or for the electricity.
Read article5 min
- 15Informational
Will the solar tax credit come back?
By Cayden Chern
The most common objection in solar right now is a customer waiting for something to come back. Here is the honest answer, and what to do with it.
Read article4 min
- 16Informational
How to rebuild your solar pitch without the credit
By Cayden Chern
The credit gave every rep one number to write at the bottom of a page. What replaces it is a comparison, and it has to be built deliberately.
Read article5 min
- 17Informational
State solar incentives that still matter
By Cayden Chern
Federal repeal left state and utility programmes untouched. For many homeowners they are now the only incentive they can claim in their own name.
Read article4 min
- 18Informational
Solar payback period without the tax credit
By Cayden Chern
Payback lengthened when the credit ended, and the old figures are still on most quotes. Recalculating is not optional.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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