Resources
The solar marketing blog.
Page 7 of 9. Lead generation, reviews, local SEO, follow-up, software and websites, written for the people who run solar companies.
Page 07 of 09
- 55Informational
How to reactivate old solar leads
By Cayden Chern
Every quote you did not win is a person who wanted solar. Messaging them is the cheapest campaign in this blog and almost nobody runs it.
Read article4 min
- 56Informational
Citations and NAP consistency for solar companies
By Cayden Chern
Twenty accurate citations beat two hundred bought ones. Which directories matter for solar, and how to audit yours in an hour.
Read article5 min
- 57Informational
How many Google reviews does a solar company need?
By Cayden Chern
There is no magic number, but there are three thresholds that change behaviour. Here they are, and how to work out your own target.
Read article4 min
- 58Informational
Cutting the solar appointment no-show rate
By Cayden Chern
A no-show costs the lead, the slot and the drive. Most of them are preventable with a confirmation sequence and one awkward question at booking.
Read article4 min
- 59Informational
What to put on a solar company website
By Cayden Chern
A page-by-page contents list for a solar site. Ten pages, what goes on each, and the four pages not worth building.
Read article4 min
- 60Commercial
Solar CRM vs spreadsheet
By Cayden Chern
Spreadsheets are underrated and they have four hard limits. Here is exactly where the line is and what to do when you reach it.
Read article4 min
- 61Informational
Solar lead generation ideas that are not ads
By Cayden Chern
Seventeen things that produce solar enquiries without an ad account, ordered by how quickly they pay. Most of them are operational, not creative.
Read article4 min
- 62Informational
Local Services Ads for solar companies
By Cayden Chern
Pay per lead rather than per click, placed above search results, at roughly half the cost. The verification takes weeks and it is worth it.
Read article4 min
- 63Informational
How long does SEO take for solar companies?
By Cayden Chern
Different parts of SEO pay off on completely different schedules. Here is the honest timeline, and the 90 day checks that tell you it is working.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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