Resources
The solar marketing blog.
Page 4 of 9. Lead generation, reviews, local SEO, follow-up, software and websites, written for the people who run solar companies.
Page 04 of 09
- 28Informational
How to get more Google reviews for a solar business
By Cayden Chern
Google reviews are the ones that move the map pack. The short link, the settings, the timing, and why some reviews never appear at all.
Read article5 min
- 29Commercial
Choosing a CRM for a solar company
By Cayden Chern
Every CRM demo looks the same. Seven features separate the ones that work for solar from the ones that become an expensive contact list.
Read article4 min
- 30Informational
Missed call text-back for solar companies
By Cayden Chern
A missed call from a solar enquiry is a homeowner already dialling the next installer. An automatic text turns it back into a conversation.
Read article5 min
- 31Informational
How to rank in the Google map pack for solar
By Cayden Chern
The three listings above the results take most of the clicks. Here is what decides them, and why your ranking changes street by street.
Read article4 min
- 32Commercial
Solar Google Ads cost per lead
By Cayden Chern
Clicks from $8 to $45, leads from $80 to $300, and a sat appointment several times that. The full cost chain, and where to attack it.
Read article4 min
- 33Informational
How to increase your solar website conversion rate
By Cayden Chern
Doubling conversion halves your cost per lead on every channel at once. Seven changes, ordered by how much they move the number.
Read article4 min
- 34Informational
The solar sales follow-up sequence
By Cayden Chern
Most solar companies stop after two attempts. The sequence below runs for months and it is where the quiet half of the pipeline lives.
Read article4 min
- 35Commercial
Are solar leads worth buying?
By Cayden Chern
Bought leads are worth it under three conditions and a waste of money without them. Here are the conditions, and how to run a test that tells you the truth in 30 days.
Read article4 min
- 36Informational
Solar SEO keywords worth targeting
By Cayden Chern
Most solar keyword lists are full of terms that will never produce a job. Here is how to separate the ones that buy from the ones that browse.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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