Resources
The solar marketing blog.
Page 5 of 9. Lead generation, reviews, local SEO, follow-up, software and websites, written for the people who run solar companies.
Page 05 of 09
- 37Informational
How to ask a solar customer for a review
By Cayden Chern
Most solar review asks fail because of when they are sent and how they are worded. Both are fixable in an afternoon.
Read article4 min
- 38Commercial
Exclusive vs shared solar leads
By Cayden Chern
Exclusive leads cost two to three times more per lead. Whether they are more expensive per job depends entirely on one number in your own business.
Read article4 min
- 39Informational
Solar lead nurturing for long decision windows
By Cayden Chern
Most solar leads are not slow, they are early. Nurturing is what keeps you present until the moment they are actually ready.
Read article4 min
- 40Informational
Facebook ads for solar companies
By Cayden Chern
Paid social creates demand rather than catching it. Cheaper leads, colder leads, and a follow-up requirement most installers underestimate.
Read article4 min
- 41Informational
Solar landing page best practices
By Cayden Chern
Sending paid solar traffic to your homepage wastes a third of it. What a landing page needs, and why message match matters more than design.
Read article4 min
- 42Commercial
Do solar companies need a CRM?
By Cayden Chern
Not every solar company needs a CRM yet. Here are the four symptoms that mean you do, and what to do first if you do not.
Read article4 min
- 43Informational
How to write solar service area pages
By Cayden Chern
Fifty templated town pages is the fastest way to get a solar site treated as thin. Here is what a page needs to actually carry.
Read article4 min
- 44Informational
How to respond to negative solar reviews
By Cayden Chern
A bad review answered well sells more than a perfect run of five stars. The structure, the traps, and the three complaints solar actually gets.
Read article5 min
- 45Informational
How to qualify solar leads
By Cayden Chern
Sending a rep to a renter with a shaded north-facing roof costs more than the lead did. Six questions, in the right order, in the right place.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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