Resources
The solar marketing blog.
Page 6 of 9. Lead generation, reviews, local SEO, follow-up, software and websites, written for the people who run solar companies.
Page 06 of 09
- 46Informational
Google Ads vs SEO for solar
By Cayden Chern
One buys leads today and stops when you stop paying. The other costs nothing per lead and takes months. The answer is a sequence, not a choice.
Read article4 min
- 47Informational
Solar quote form best practices
By Cayden Chern
Every field you add costs submissions. Here are the four worth keeping, the ones that belong on the call, and what happens next.
Read article5 min
- 48Informational
How many times should you follow up with a solar lead?
By Cayden Chern
Most solar companies stop at two attempts. Most conversions happen after the fourth. The gap between those two facts is the pipeline.
Read article4 min
- 49Informational
What to post on your Google Business Profile
By Cayden Chern
Posting weekly is an easy competitive edge because almost nobody does it. Eight things to post when you have no news.
Read article5 min
- 50Informational
Solar review request templates
By Cayden Chern
The messages, written out, ready to paste. First ask, reminder, email version, and the replies for good and bad reviews.
Read article4 min
- 51Informational
Solar marketing automation that earns its keep
By Cayden Chern
Seven automations in order of return. The first three pay for the whole system, and the last two are where most companies start.
Read article4 min
- 52Commercial
Solar lead generation companies: what to check first
By Cayden Chern
Every lead company sounds the same on the sales call. Eight questions separate the ones worth a trial from the ones worth avoiding.
Read article4 min
- 53Commercial
How much does a solar company website cost?
By Cayden Chern
Four price bands, what you actually get in each, and the ongoing costs that never appear on the quote.
Read article5 min
- 54Informational
Solar referral programme ideas
By Cayden Chern
Referral prospects arrive further along than any paid lead. Here is how to build a programme that does not quietly stop after two months.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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