Resources
The solar marketing blog.
Page 9 of 9. Lead generation, reviews, local SEO, follow-up, software and websites, written for the people who run solar companies.
Page 09 of 09
- 73Informational
How to write solar website copy
By Cayden Chern
Most solar copy is written for the company. Here is how to write it for the homeowner, with the words to cut and the questions to answer.
Read article4 min
- 74Informational
Running a solar database reactivation campaign
By Cayden Chern
The full walkthrough: preparing the list, the three segments, the messages, the batching, and what to do when the replies arrive faster than expected.
Read article4 min
- 75Informational
Why solar reviews matter more than in most trades
By Cayden Chern
Reviews decide more solar deals than price does, and the reason is structural: you are asking for roof access and a twenty year commitment.
Read article4 min
- 76Informational
Email follow-up templates for solar
By Cayden Chern
Nine emails covering the whole follow-up sequence, written to be short enough that somebody actually reads them on a phone.
Read article4 min
- 77Informational
Page speed for solar websites
By Cayden Chern
Slow sites lose visitors before the design loads and raise what you pay per click. Five fixes cover most of the problem.
Read article4 min
- 78Informational
How to consolidate your solar tech stack
By Cayden Chern
Nine tools, each doing 60% of a job, with a person retyping between them. Here is how to get to three without losing a quarter.
Read article4 min
- 79Informational
How to remove a fake Google review
By Cayden Chern
Most reviews people call fake are simply unfair, and those do not come down. Here is what actually qualifies, and the three routes that work.
Read article4 min
- 80Informational
Solar company KPIs worth tracking
By Cayden Chern
Twelve numbers, sorted by how often you should look at them. Most solar dashboards track thirty and act on none.
Read article4 min
- 81Informational
How to get commercial solar leads
By Cayden Chern
Commercial solar does not have a lead problem in the residential sense. It has a targeting problem, a committee problem and a patience problem.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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