Resources
The solar marketing blog.
Page 8 of 9. Lead generation, reviews, local SEO, follow-up, software and websites, written for the people who run solar companies.
Page 08 of 09
- 64Informational
SMS marketing for solar companies
By Cayden Chern
Text is the highest-response channel a solar company has and the easiest one to ruin. Where it works, where it does not, and the rules.
Read article5 min
- 65Commercial
Review management software for solar companies
By Cayden Chern
Review software is five features and a trigger. Here is what actually matters, what to ignore, and the point at which you need any of it.
Read article4 min
- 66Informational
Solar website mistakes that cost leads
By Cayden Chern
Twelve mistakes, ordered by damage. Most solar sites have at least six of them and none of them are visible in a design review.
Read article4 min
- 67Informational
Solar sales pipeline stages
By Cayden Chern
Generic CRM stages do not fit solar, because half the timeline is waiting on a utility. Eleven stages that match what actually happens.
Read article4 min
- 68Informational
How to ask for solar referrals
By Cayden Chern
Tell your friends about us is not an instruction. Here is the ask that works, when to make it, and what to hand them.
Read article4 min
- 69Informational
The solar company SEO checklist
By Cayden Chern
Everything that needs doing, sorted by how often it needs doing. Print it, assign it, and the SEO gets done.
Read article5 min
- 70Informational
Why solar leads go cold
By Cayden Chern
Seven reasons a solar lead stops replying. Five of them are yours to fix, and most companies never diagnose which one they have.
Read article5 min
- 71Commercial
How to choose solar proposal software
By Cayden Chern
Proposal software is judged on the wrong things in demos. Six criteria that predict whether it will still be in use in a year.
Read article4 min
- 72Informational
How to get free solar leads
By Cayden Chern
Free leads are real, but they are paid for in time and patience instead of money. Six sources, with an honest estimate of what each produces.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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