Resources
The solar marketing blog.
Page 3 of 9. Lead generation, reviews, local SEO, follow-up, software and websites, written for the people who run solar companies.
Page 03 of 09
- 19Informational
How to get more solar leads
By Cayden Chern
Most solar companies do not have a lead problem. They have a response problem, a ranking problem, and one paid channel run badly. Here is the order to fix them in.
Read article9 min
- 20Commercial
The best solar contractor software
By Cayden Chern
There is no single best solar software, there are five categories that overlap badly. Here is what each one does and which you actually need.
Read article5 min
- 21Informational
Local SEO for solar contractors
By Cayden Chern
Most solar searches are local and most local searches end in the map pack. What ranks there, what does not, and the order to do it in.
Read article5 min
- 22Informational
How to get more reviews for solar installers
By Cayden Chern
Reviews are the cheapest thing a solar company can build and the most commonly left to chance. The timing, the channel, the wording and the rules.
Read article5 min
- 23Informational
Speed to lead for solar companies
By Cayden Chern
The company that answers first usually wins, and the average solar company answers in days. This is the cheapest fix available to most installers.
Read article5 min
- 24Informational
Google Ads for solar companies
By Cayden Chern
Solar clicks run from single digits into the tens of pounds. Here is the account structure, the negatives, and what to fix before you spend anything.
Read article5 min
- 25Informational
Solar company website design
By Cayden Chern
A solar website has one job: turn somebody already interested into a booked survey. Almost everything else on it is decoration.
Read article5 min
- 26Informational
How to optimise your Google Business Profile for solar
By Cayden Chern
The profile is the highest intent free traffic in solar and most installers have three settings wrong. Here is every one that matters.
Read article4 min
- 27Commercial
How much do solar leads cost?
By Cayden Chern
A solar lead costs between $30 and $300 depending on who is selling it and how many other installers got the same one. Here is the price of each type, and the number that matters more.
Read article4 min
Browse by subject
Seven things solar companies ask about.
- Lead generationWhere the next job comes from09 articles
- Reviews & reputationThe proof that closes the deal09 articles
- Local SEOGetting found in your own postcode09 articles
- Speed & follow-upWhat happens in the first five minutes09 articles
- Software & systemsThe stack behind the sale09 articles
- Website & conversionTurning visits into booked surveys09 articles
- Paid ads & referralsBought demand, and the free kind09 articles
- Incentives & financingSelling after the credit ended09 articles
- Google AdsThe paid search channel done honestly09 articles
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